What is Brain Rot?

Have you ever been confused about how your child speaks? Concerned about their screen time? Do you hear them reference obscure references that almost doesn't sound like English? Well, this is how we refer to brain rot. When TikTok references become engrained into someone's personality.

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However, the brain rot I speak of is more severe in nature.

  • Doom-Scrolling

    This is how we refer to the endless scrolling on social media. A lot of us feel mentally exhausted after a long TikTok or Instagram Binge

  • Attention Span Decline

    Back in 2004, the average attention span on any screen was two and a half minutes on average. Around 2012 we found it to be 75 seconds. Right now, the median is 40 seconds.

  • Depression

    Social media has heightened depression rates exponentially. The mediums that we enjoy for entertainment double as an escape from reality, contributing to this feeling of brain rot.
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Though brain rot is used to refer to social media addiction, there are other causes of this phenomenon

Marijuana

It's a very socially accepted drug. If your child smokes, don't jump the gun and assume they're a degenerate. A lot of bright minds use weed for a wide variety of reasons. The book highlights the issue of viewing the plant as solely harmless & offers education on how it affects the brain

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P*rn

Though the stigma around it has gotten increasingly negative over time (rightfully so), the accessibility is at an all time high. Regardless of how old your child is, they probably don't understand how harmful of a habit this is. It truly sneaks up on you. Children as young as 10 can accidentally stumble upon it, changing the trajectory of their mental development.

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Your children are more lost than you think.

  • Societal Expectations

    A lot of Gen-Z (and now early stage Gen Alpha) feel the weight of the world on their shoulders, feeling like they have to figure it out soon or else it's too late. As the world becomes increasingly more expensive and demanding, we internalize these intense feelings, and place extreme pressure on ourselves.

  • Generational Disconnect

    Though adults mean well, a lot of Gen-Z feels like the advice from (some) elders don't reflect the times we live in. Times where a single income doesn't sustain you. Times where competition only seems to be increasing.

  • Mental Health

    Because of how widely accessible our escapes are, our mental health is often neglected. I'm glad we're becoming more vocal about it now, but if you're an adult who thinks depression and mental health is a fad, then that may contribute to the mask your child puts up to hide their feelings. I implore you to please have an open mind.
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The cure to this brain rot isn't mere discipline, hard work, or motivation. It's deep self-exploration, developing a plan for the future, and practicing moderation with the vices that control us

Other books/speakers incorrectly provide the practical solution first without getting to the root. The issue is, your child needs to get in tune with their identity, find their purpose, and fortify their "why" before they even think of implementing a practical solution into their lives.

Every chapter helps build your child up into the person they want to be.

  • Identity, Purpose, Why

    The book has practical words of advice, testimonies, and exercises to help your child find themselves

  • Social Media, Weed, P**n, Vices

    The book provides practical solutions and ways to either incorporate some habits in moderation (like social media) or rid them completely from their lives (like p**n)

  • Future Vision

    This book heavily focuses on helping your child develop a vision for the future, and a framework for how to develop it. This vision is intertwined with their identity, giving your child something to work toward.
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I leave you with this. Your child deserves a lot of credit.

Don't let the mature topics discussed in this book scare you away. I can assure you that we are not naive. We may act like it in front of you, but a lot of these topics discussed have either been mentioned or part of our lives since before we turned 10. It's important that when you try to cure your child's brain rot, you don't operate from fear, but rather from understanding. Coming to your child with an open mind, and educating them about these dangers before they find it themselves.

If you want to help your child be the best version of themselves they can be, this book is for them. I can promise you that.

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Cure Your Brain Rot

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